{"product_id":"customer-and-business-analytics-daniel-s-putler-9781466503960","title":"Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R","description":"\u003cp\u003e\u003cstrong\u003eCustomer and Business Analytics: Applied Data Mining for Business Decision Making Using R\u003c\/strong\u003e explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.\u003c\/p\u003e\u003cp\u003eThe book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.\u003c\/p\u003e\u003cp\u003eShowing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel S. Putler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466503963\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466503960\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 316\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 6.90w x 0.70d","brand":"Daniel S. Putler","offers":[{"title":"Paperback","offer_id":48447887573247,"sku":"9781466503960","price":110.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cf7a68b9-db28-46f3-9df8-188dde4da730.jpg?v=1777235482","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-and-business-analytics-daniel-s-putler-9781466503960","provider":"WR Book House","version":"1.0","type":"link"}