{"product_id":"customer-and-consumer-insights-george-s-day-9781636514512","title":"Customer and Consumer Insights","description":"\u003cp\u003eCustomer and Consumer Insights by George S. Day brings together a compelling selection of the author's most influential work on understanding market behavior from the customer's perspective. This book explores how firms can generate and use deep customer insights to create enduring value and gain a competitive edge. With articles spanning customer knowledge systems, market sensing, buyer behavior, and insight-driven strategy, Day provides a roadmap for organizations seeking to become more customer-responsive and insight-led.\u003c\/p\u003e\u003cp\u003eThe collection is enriched by Day's focus on how insights inform innovation, drive marketing effectiveness, and shape strategic decision-making. Ideal for scholars, educators, and marketing professionals, this book combines theoretical depth with actionable frameworks that remain relevant in today's rapidly evolving business landscape. As part of the Legend in Marketing series, it offers essential readings that have shaped academic thought and real-world practice alike.\u003c\/p\u003e\u003cp\u003eThis book is a critical resource for anyone interested in the intersection of customer understanding, strategy, and organizational agility.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George S. Day,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514510\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514512\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"George S. Day","offers":[{"title":"Hardcover","offer_id":48445474963711,"sku":"9781636514512","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_801dafc1-616c-453e-89a9-0bfbf1252fdb.jpg?v=1777218776","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-and-consumer-insights-george-s-day-9781636514512","provider":"WR Book House","version":"1.0","type":"link"}