{"product_id":"customer-centric-innovation-in-finance-erin-b-taylor-9781398613874","title":"Customer-Centric Innovation in Finance: Leveraging Human Insights to Drive Product Innovation in the Digital Age","description":"\u003cp\u003e\u003cb\u003eThe competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eCustomer-Centric Innovation in Finance\u003c\/i\u003e\u003c\/b\u003e helps finance and fintech innovators understand customers' behavioural motivations to drive effective product development. Relying on quantitative data is not enough: numbers can be great at telling us what people are doing but they often fail to explain why people do what they do. And if a service doesn't exist yet, there is no data to tell us how people use it. Human insights, behavioural science and qualitative data add immense value to product development. Readers will learn to innovate smarter by getting a firm understanding of why customers like their solutions and how they adapt them to suit their needs. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book presents real-life examples throughout of how customers are changing their behaviour in response to a fast-evolving financial landscape and provides practical advice on how to transform such insights into innovation. It explores how to produce customer insights for services that don't exist yet, for instance Central Bank Digital Currencies (CBDCs). It also provides descriptions of hands-on tools to build new insights and apply them to innovation and of methodologies such as portable kits, personas, digital ethnography, observations and interviews.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erin B. Taylor, Anette Brol?s\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398613878\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398613874\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.80d","brand":"Erin B. Taylor","offers":[{"title":"Paperback","offer_id":46173099917567,"sku":"9781398613874","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e6f58a33-6e2f-41ea-8780-9bb579f300b7.jpg?v=1727179989","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-centric-innovation-in-finance-erin-b-taylor-9781398613874","provider":"WR Book House","version":"1.0","type":"link"}