{"product_id":"customer-centric-marketing-strategies-hans-ruediger-kaufmann-9781466625242","title":"Customer-Centric Marketing Strategies: Tools for Building Organizational Performance","description":"As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hans-Ruediger Kaufmann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466625244\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466625242\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 676\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.10h x 8.80w x 1.70d","brand":"Hans-Ruediger Kaufmann","offers":[{"title":"Hardcover","offer_id":48453662703871,"sku":"9781466625242","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_29619152-2071-444b-a157-a16bb88b2f2a.jpg?v=1777301509","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-centric-marketing-strategies-hans-ruediger-kaufmann-9781466625242","provider":"WR Book House","version":"1.0","type":"link"}