{"product_id":"customer-data-integration-jill-dych-9780471916970","title":"Customer Data Integration: Reaching a Single Version of the Truth","description":"\"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI.\"\u003cbr\u003e -Philip Kotler, S. C. Johnson\u003cbr\u003e \u003cbr\u003e Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University\u003cbr\u003e \u003cbr\u003e \"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been.\"\u003cbr\u003e -Jack Trout, author, Differentiate or Die\u003cbr\u003e \u003cbr\u003e \"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way.\"\u003cbr\u003e \u003cbr\u003e -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business\u003cbr\u003e \u003cbr\u003e Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, \u003ci\u003eCustomer Data Integration\u003c\/i\u003e shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jill Dyché, Evan Levy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471916978\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471916970\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.28w x 1.02d","brand":"Jill Dyché","offers":[{"title":"Hardcover","offer_id":44054839722239,"sku":"9780471916970","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_08378c50-69e7-4b32-92d9-3b5d334d856a.jpg?v=1685032299","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-data-integration-jill-dych-9780471916970","provider":"WR Book House","version":"1.0","type":"link"}