{"product_id":"customer-driven-budgeting-floyd-talbot-9781606494295","title":"Customer-Driven Budgeting: Prepare, Engage, Execute. The Small Business Guide for Growth","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eCustomer-Driven Budgeting\u003c\/i\u003e comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success.\u003c\/b\u003e Inside, you'll find crucial details that sum up a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring.\u003c\/p\u003e\u003cp\u003eThe author believes that the budget is the starting point and catalyst for gaining customers and that the budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling reason for customers to buy from it.\u003c\/p\u003e\u003cp\u003eThis book can be used immediately in business budgeting that presents you with a modular format--starting at the beginning of the budget process and working through it entirely; or select a budget area most challenging to the business and work from there to other areas of priority.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAncillary materials to accompany this book are available to download on the publisher's website.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Floyd Talbot\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1606494295\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781606494295\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/14\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Floyd Talbot","offers":[{"title":"Paperback","offer_id":44321636614399,"sku":"9781606494295","price":21.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-driven-budgeting-floyd-talbot-9781606494295","provider":"WR Book House","version":"1.0","type":"link"}