{"product_id":"customer-engagement-zachary-lukasiewicz-9781670662644","title":"Customer Engagement: Learn How to Create Your Business Story and Find Your Target Audience","description":"We'll Cover: First Build an Audience, Then Make Products-Why should I work on building an audience before making my product?-How do I use content marketing to build an audience?-How do I use my audience to figure out which products to sell?Move Past Failure with Effective Storytelling-Why is it important that my brand acknowledges its failures?-How should I tell the story of a failure?-How can I show that I've moved past a failure?Get Customers Interested by Telling a Great Story-How can I use my own experiences to help my business?-What's the personal approach to storytelling?-What's the higher purpose approach?How a Punchline Can Send a Strong Message-How can I use humor to connect with my audience?-What techniques can help me add humor to my marketing?-How do I make sure I'm using humor in the right context?Find a Target Audience That's Not Generic-Why should I avoid generic descriptions of my target audience?-What's a good way to define my target audience?-How does this help me stand out from my competitors\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zachary Lukasiewicz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1670662640\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781670662644\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 40\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.10d","brand":"Zachary Lukasiewicz","offers":[{"title":"Paperback","offer_id":48587807850751,"sku":"9781670662644","price":10.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-engagement-zachary-lukasiewicz-9781670662644","provider":"WR Book House","version":"1.0","type":"link"}