{"product_id":"customer-experience-analytics-akin-arikan-9781032370767","title":"Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions","description":"\u003cp\u003eAn unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.\u003c\/p\u003e \u003cp\u003eDespite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists.\u003c\/p\u003e \u003cp\u003eManagers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Akin Arikan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032370769\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032370767\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/13\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 326\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.71d","brand":"Akin Arikan","offers":[{"title":"Paperback","offer_id":44123228078335,"sku":"9781032370767","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d7776be9-9010-471e-aa5b-c44e919b9a24.jpg?v=1687429671","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-experience-analytics-akin-arikan-9781032370767","provider":"WR Book House","version":"1.0","type":"link"}