{"product_id":"customer-improvement-selling-katarina-coppzs-9781781338940","title":"Customer Improvement Selling: Unlocking Commercial Potential in Technical Experts","description":"\u003cp\u003e\u003cstrong\u003eTechnical experts are key to driving business growth and customer improvement ideas - but their commercial value is under-utilised.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cem\u003eCustomer Improvement Selling\u003c\/em\u003e provides a clear rationale and practical strategies for unlocking commercial potential of technical experts who are not currently employed in sales roles. It offers insights from behavioural science, commercial best practices and new international research that will help technical experts and business leaders to: \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eUnderstand the drivers and optimise the impact of commercial potential in technical experts\u003c\/li\u003e \u003cli\u003eDetermine how technical experts can create customer improvement opportunities and contribute to sustainable growth\u003c\/li\u003e \u003cli\u003eImplement a practical framework that helps technical experts to increase their commercial impact\u003c\/li\u003e \u003cli\u003eOpen up leadership and HR silos to share best practices on customer improvement selling\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Katarina Coppé\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1781338949\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781781338940\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rethink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"Katarina Coppé","offers":[{"title":"Paperback","offer_id":48445688381695,"sku":"9781781338940","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6e54e0e-5f04-44c9-beb2-1520896d9795.jpg?v=1777220075","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-improvement-selling-katarina-coppzs-9781781338940","provider":"WR Book House","version":"1.0","type":"link"}