{"product_id":"customer-insight-strategies-christine-bailey-9781789662504","title":"Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing","description":"\u003cp\u003e\u003cb\u003eIn a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eCustomer Insight Strategies\u003c\/i\u003e \u003c\/b\u003eoutlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eCustomer Insight Strategies\u003c\/i\u003e\u003c\/b\u003e discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christine Bailey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789662508\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789662504\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.80d","brand":"Christine Bailey","offers":[{"title":"Paperback","offer_id":44045388251391,"sku":"9781789662504","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6ae02be8-45e7-464d-b56f-1af57275e52a.jpg?v=1684978451","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-insight-strategies-christine-bailey-9781789662504","provider":"WR Book House","version":"1.0","type":"link"}