{"product_id":"customer-intelligence-sean-kelly-9780470018583","title":"Customer Intelligence","description":"Developed from the authors' experience working with firms seeking to build better business intelligence, \u003ci\u003eThe Customer Information Wars\u003c\/i\u003e is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the \"age of information\" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sean Kelly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470018585\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470018583\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.42w x 0.85d","brand":"Sean Kelly","offers":[{"title":"Hardcover","offer_id":43919845359871,"sku":"9780470018583","price":82.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a5d78a09-426a-4f79-9f31-96884e821bef.jpg?v=1680812217","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-intelligence-sean-kelly-9780470018583","provider":"WR Book House","version":"1.0","type":"link"}