{"product_id":"customer-journeys-in-fashion-anthony-m-kent-9783031839504","title":"Customer Journeys in Fashion: From Linear to Multilevel","description":"\u003cp\u003eThis book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital technologies, social media and other macro factors, has created a different and more complex variety of journeys.\u003c\/p\u003e \u003cp\u003eThe first section begins with a review of the stages of the journey and current research that challenges its linearity, taking a management perspective through the lenses of retail, digital and social media. The second section has a consumer perspective, recognising the increasing agency of consumers to determine their shopping journey that questions conventional assumptions about producers and consumers, sellers and customers. The third section examines three themes, the conceptualisation of customer journeys, ethical problems and the connection between customer journeys and sustainability. The book concludes by looking forward to a constellation of different journeys. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anthony M. Kent,Anne Peirson-Smith,Yuri Siregar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031839501\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031839504\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/12\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 383\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs","brand":"Anthony M. Kent","offers":[{"title":"Hardcover","offer_id":48136972730623,"sku":"9783031839504","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d8aaaaa8-b56b-49b2-9955-582f536d58ee.jpg?v=1770165690","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-journeys-in-fashion-anthony-m-kent-9783031839504","provider":"WR Book House","version":"1.0","type":"link"}