{"product_id":"customer-knowledge-management-minwir-al-shammari-9781605662589","title":"Customer Knowledge Management: People, Processess, and Technology","description":"Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Minwir Al-Shammari\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1605662585\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781605662589\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Information Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 388\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.20h x 7.20w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2009 pg. 130","brand":"Minwir Al-Shammari","offers":[{"title":"Hardcover","offer_id":48136823832831,"sku":"9781605662589","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5017a44c-7d48-4dd4-bcb6-2a37fa70a61c.jpg?v=1770164764","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-knowledge-management-minwir-al-shammari-9781605662589","provider":"WR Book House","version":"1.0","type":"link"}