{"product_id":"customer-profit-hacking-marcel-wiedenbrugge-9781536970470","title":"Customer Profit Hacking: Roadmap for putting the bottom line on top","description":"For every company, profitability is critical to growth and survival. In most organizations, profit is presented as a consolidated figure. However, a company's profit is actually the sum of all profits and losses that are made from individual customers. As such, a consolidated profit figure does not tell anything about which customers contribute positively to the bottom line and which customers generate a loss. As a result, scarce resources are not allocated optimally. \u003cp\u003e\u003c\/p\u003e Customer Profit Hacking is a one-of-a-kind book. It is the result of many years of practical experience and combines insights from various fields of expertise including marketing, CRM, sales, finance and credit management. In this book, you will find: \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e A balanced view about customer relationships \u003c\/li\u003e\n\u003cli\u003e An integrated model to determine customer profitability \u003c\/li\u003e\n\u003cli\u003e A roadmap to long-term profitability \u003c\/li\u003e\n\u003cli\u003e A structured approach to determine resource allocation and budgets for individual customers \u003c\/li\u003e\n\u003cli\u003e Practical guidelines to enhance collaboration between finance, marketing, sales and customer service \u003c\/li\u003e\n\u003c\/ul\u003e Customer Profit Hacking will enable you to manage customer relationships in a more sustainable and profitable manner. \u003cp\u003e\u003c\/p\u003e \"What is customer value? In my experience, how you answer that question indicates whether you are part of customer - or company-centric business. Follow the sage advice of Wurtz, Wiedenbrugge and Dennis and you'll learn why it's essential to strike a balance between delivering value for the customer and receiving value from the customer.\" \u003cp\u003e\u003c\/p\u003e \u003cb\u003eBob Thompson\u003c\/b\u003e, CEO, Customer Think Corp., United States\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marcel Wiedenbrugge,Michael C. Dennis,Wil Wurtz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1536970476\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781536970470\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/10\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.38d","brand":"Marcel Wiedenbrugge","offers":[{"title":"Paperback","offer_id":48445327999231,"sku":"9781536970470","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dff74b48-a2df-4fbb-a84c-3bbff1d69d9d.jpg?v=1777217950","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-profit-hacking-marcel-wiedenbrugge-9781536970470","provider":"WR Book House","version":"1.0","type":"link"}