{"product_id":"customer-relationship-for-telecommunication-industry-thandiwe-ntutha-9786208222635","title":"Customer Relationship for Telecommunication Industry","description":"Competitive business landscape, an organization's success hinges on its ability to retain customers through profitable relationships. This study evaluates the effectiveness of Customer Relationship Management (CRM) in enhancing organizational performance at Airtel Malawi PLC. The primary objectives include exploring the CRM strategies employed by Airtel Malawi, identifying challenges that affect CRM effectiveness, and analyzing the relationship between CRM and key performance indicators such as customer satisfaction, profitability, innovation, and internal process improvement. Conducted in Malawi's southern region, the study targeted Airtel Malawi PLC customers. Utilizing a quantitative approach, data was collected from 195 respondents through purposive sampling and analyzed using SPSS, employing descriptive statistics, Chi-square tests, and logistic regression models. The findings aim to provide insights into how effective CRM strategies can positively influence organizational performance in the telecommunications sector.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thandiwe Ntutha, Michael S, Vettriselvan R\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 620822263X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9786208222635\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e LAP Lambert Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Thandiwe Ntutha","offers":[{"title":"Paperback","offer_id":47072206127359,"sku":"9786208222635","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cb6205ed-3f65-40bf-ad51-0e2be596bf17.jpg?v=1753416107","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-relationship-for-telecommunication-industry-thandiwe-ntutha-9786208222635","provider":"WR Book House","version":"1.0","type":"link"}