{"product_id":"customer-relationship-management-carol-kerr-9780071379540","title":"Customer Relationship Management","description":"\u003cp\u003e\u003cb\u003eThis reader-friendly series is must read for all levels of managers\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.\u003c\/p\u003e\u003cp\u003eAs customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. \u003ci\u003eCustomer Relationship Management\u003c\/i\u003e supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kristin L. Anderson, Carol J. Kerr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071379541\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071379540\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/09\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Kristin L. Anderson","offers":[{"title":"Paperback","offer_id":43996698673407,"sku":"9780071379540","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_93cc1c8d-ab9b-4cac-b248-7479b094f124.jpg?v=1683343178","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-relationship-management-carol-kerr-9780071379540","provider":"WR Book House","version":"1.0","type":"link"}