{"product_id":"customer-relationship-management-denise-lopez-9781682859810","title":"Customer Relationship Management: A Strategic Approach","description":"Customer relationship management is concerned with managing a firm's association with current and prospective consumers. It seeks to improve business relationships with customers by using data analysis of customers' history with a company. It particularly focuses on customer retention in order to boost sales. The systems which compile data from varied communications channels form an integral part of customer relationship management. A few of these communication channels are telephone, email, marketing materials, live chat and social media. The main function of customer relationship management is to help companies understand their target audiences so that they can cater to their needs more efficiently. This textbook aims to shed light on some of the unexplored aspects of customer relationship management. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This book will provide comprehensive knowledge to the readers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Denise Lopez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1682859819\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781682859810\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Willford Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 223\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.88h x 8.00w x 0.56d","brand":"Denise Lopez","offers":[{"title":"Hardcover","offer_id":43993339068671,"sku":"9781682859810","price":151.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_34215d12-d938-4126-b65a-d01d02f76811.jpg?v=1683323825","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-relationship-management-denise-lopez-9781682859810","provider":"WR Book House","version":"1.0","type":"link"}