{"product_id":"customer-relationship-management-in-the-federico-rajola-9783642355530","title":"Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation","description":"Introduction.- 1. IT is Business: Some Emerging Reflections an IT Governance of CTM Projects.- 2. The Theoretical Framework of CRM.- 3. CRM Project Organization in the Financial Industry.- 4. CRM 2-0 in the Financial Industry.- 5. The Organization of Data Warehouse Activities.- 6. Organization of Knowledge Discovery and Customer Insight Activities.- 7. Data Mining Techniques.- 8. The Evolution of Customer Relationship and Customer Value.- 9. Main Benefits and Organizational Impacts of CRM within the Bank.- 10. Data Mining Systems supporting the Marketing Functions: The Experience of Banca Monte dei Pachi di Siena.- 11. Conclusion.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Federico Rajola\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3642355536\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783642355530\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/17\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 181\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"Federico Rajola","offers":[{"title":"Hardcover","offer_id":43940820713727,"sku":"9783642355530","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_af5ec472-96d7-4ea5-8d30-930497734d01.jpg?v=1681449362","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-relationship-management-in-the-federico-rajola-9783642355530","provider":"WR Book House","version":"1.0","type":"link"}