{"product_id":"customer-relationship-management-in-the-g-shainesh-9781032844565","title":"Customer Relationship Management in the Digital Age","description":"\u003cp\u003e\u003ci\u003eCustomer Relationship Management in the Digital Age\u003c\/i\u003e charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e G. Shainesh, Jagdish N. Sheth, Varsha Jain\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032844566\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032844565\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/12\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.65h x 6.85w x 0.52d","brand":"G. Shainesh","offers":[{"title":"Paperback","offer_id":46974551097599,"sku":"9781032844565","price":76.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b9e10bb8-ee20-487a-8e6d-61855a8ae58a.jpg?v=1750875365","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-relationship-management-in-the-g-shainesh-9781032844565","provider":"WR Book House","version":"1.0","type":"link"}