{"product_id":"customer-relationship-management-kavita-singh-9789383263516","title":"Customer Relationship Management","description":"Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The book explains what CRM is the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kavita Singh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9383263512\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789383263516\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Orange Books International\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.51d","brand":"Kavita Singh","offers":[{"title":"Paperback","offer_id":44079630090495,"sku":"9789383263516","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0d7af4b6-ecac-49f8-a137-51c9fa50ee61.jpg?v=1685482239","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-relationship-management-kavita-singh-9789383263516","provider":"WR Book House","version":"1.0","type":"link"}