{"product_id":"customer-relationship-management-strategies-in-szphan-nasr-9781466682313","title":"Customer Relationship Management Strategies in the Digital Era","description":"In today's global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Süphan Nasır\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466682310\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466682313\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 342\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"Süphan Nas\u0026#305;r","offers":[{"title":"Hardcover","offer_id":48453664669951,"sku":"9781466682313","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_693edc21-d3e9-4889-8784-4fe7ab25d90c.jpg?v=1777301522","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-relationship-management-strategies-in-szphan-nasr-9781466682313","provider":"WR Book House","version":"1.0","type":"link"}