{"product_id":"customer-sense-aradhna-krishna-9780230341739","title":"Customer Sense: How the 5 Senses Influence Buying Behavior","description":"An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aradhna Krishna\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 023034173X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230341739\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/13\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 185\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 02\/04\/2013\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 02\/15\/2013\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2014","brand":"Aradhna Krishna","offers":[{"title":"Hardcover","offer_id":49096663433471,"sku":"9780230341739","price":79.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-sense-aradhna-krishna-9780230341739","provider":"WR Book House","version":"1.0","type":"link"}