{"product_id":"customer-to-human-murali-balaraman-9780670095650","title":"Customer to Human","description":"\u003cp\u003eModern business has changed forever, becoming more customer-centric, and we need clear road-maps to navigate this world. Customer experience-or CX-is every interaction a customer has with your business. It's neither the product nor the service-it's a combination of both. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMurali Balaraman has over twenty-five years of experience in multiple roles, as a banker, as part of the IT industry\u003cbr\u003eand as a management consultant and adviser, interacting with global leadership across five continents. \u003ci\u003eCustomer to\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eHuman\u003c\/i\u003e weaves together the learnings he has drawn from the industry, ranging from Fortune 500 companies to tiny neighbourhood businesses. In this anecdotal account of successes and failures in CX, it becomes clear that\u003cbr\u003ecustomers are the most important part of any business structure. \u003cp\u003e\u003c\/p\u003eWith over 150 individual, easy-to-read and diverse case studies, it presents a revolutionary approach to CX and\u003cbr\u003ethe individual customer journey. The book provides a practitioner's point of view, with actionable suggestions\u003cbr\u003eand pragmatic concepts that will come in handy no matter what part of the business you work in.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Murali Balaraman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0670095656\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780670095650\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e India Viking\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 342\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.50w x 1.40d","brand":"Murali Balaraman","offers":[{"title":"Hardcover","offer_id":43944680947967,"sku":"9780670095650","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6cded5c6-0ed5-493d-b6e5-61d5749155bf.jpg?v=1681504683","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-to-human-murali-balaraman-9780670095650","provider":"WR Book House","version":"1.0","type":"link"}