{"product_id":"customers-for-life-mahesh-baxi-9798904317201","title":"Customers for Life: The Art of Never Losing a Customer","description":"\u003cp\u003eEvery enterprise software company faces the same quiet crisis. They win the deal, celebrate the signature - and slowly lose the customer.\u003c\/p\u003e\u003cp\u003eCustomers for Life: The Art of Never Losing a Customer is the field manual for reversing that pattern. Built around the CFL Framework - fourteen disciplines across four sections - the book takes a customer relationship from the critical first ninety days through to the kind of long-term partnership that renews without pressure, expands without being asked, and advocates without being prompted.\u003c\/p\u003e\u003cp\u003eWritten by Mahesh Baxi, executive coach and Chief Success Officer with thirty-three years in enterprise software, this is not a book about metrics or methodology. It is a book about the disciplines, the consistency, and the genuine human commitment that turn customers into partners - and partners into relationships that outlast any contract, any product version, and any market cycle.\u003c\/p\u003e\u003cp\u003eFor every CSM who has watched a relationship drift. For every CCO who has inherited a retention problem. For every founder who has discovered that winning the deal is the easy part.\u003c\/p\u003e\u003cp\u003eThis is the book that shows you how to keep them. For life.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mahesh Baxi\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798904317201\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/05\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d","brand":"Mahesh Baxi","offers":[{"title":"Paperback","offer_id":48743214481663,"sku":"9798904317201","price":13.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/customers-for-life-mahesh-baxi-9798904317201","provider":"WR Book House","version":"1.0","type":"link"}