{"product_id":"cx-trinity-alan-j-porter-9781937434748","title":"CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience","description":"\u003cp\u003e\u003cem\u003eCX Trinity\u003c\/em\u003e explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAny good customer experience is driven by a combination of three critical elements: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMeeting the \u003cstrong\u003ecustomer\u003c\/strong\u003e's needs\u003c\/li\u003e\n\u003cli\u003eDelivering the right \u003cstrong\u003econtent\u003c\/strong\u003e to help the customer\u003c\/li\u003e\n\u003cli\u003eUnderstanding the \u003cstrong\u003econtext\u003c\/strong\u003e of where, when, and how the customer interacts with you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alan J. Porter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1937434745\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781937434748\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e XML Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.46d\u003c\/p\u003e","brand":"Alan J. Porter","offers":[{"title":"Paperback","offer_id":43982639268095,"sku":"9781937434748","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a9dd9ad5-8956-468f-bed5-f057900d3310.jpg?v=1683262266","url":"https:\/\/www.whiterainbookhouse.com\/products\/cx-trinity-alan-j-porter-9781937434748","provider":"WR Book House","version":"1.0","type":"link"}