{"product_id":"dad-the-copy-book-dad-9783836568524","title":"D\u0026ad. the Copy Book","description":"\u003cp\u003eIn 1995, the D\u0026amp;AD published a book on the art of writing for advertising. The then best-selling book remains an \u003cstrong\u003eimportant reference work \u003c\/strong\u003etoday--a bible for creative directors. \u003cstrong\u003eD\u0026amp;AD and TASCHEN\u003c\/strong\u003e have joined forces to bring you \u003cstrong\u003ean updated and redesigned edition of the publication\u003c\/strong\u003e. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a \u003cstrong\u003ework selection and essays by 53 leading professionals in the world\u003c\/strong\u003e, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.\u003cbr\u003e\u003cbr\u003e The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply \u003cstrong\u003ea \"must-have\" book for people in advertising and marketing\u003c\/strong\u003e, it is also a \"should-have\" \u003cstrong\u003efor anyone who needs to involve or influence people\u003c\/strong\u003e, by webpage, on paper, or in person.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D\u0026amp;ad\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3836568527\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783836568524\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Taschen\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 544\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.80w x 1.60d","brand":"D\u0026ad","offers":[{"title":"Hardcover","offer_id":44055318724863,"sku":"9783836568524","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_98954107-30a6-4d9f-96e0-532a761a9c6c.jpg?v=1685035100","url":"https:\/\/www.whiterainbookhouse.com\/products\/dad-the-copy-book-dad-9783836568524","provider":"WR Book House","version":"1.0","type":"link"}