{"product_id":"dare-to-think-differently-gerald-zaltman-9781503644298","title":"Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making","description":"\u003cp\u003eProfessor Gerald Zaltman's pioneering research methods for understanding the unconscious desires of customers are used by companies around the world. \u003ci\u003eDare to Think Differently\u003c\/i\u003e uses the same groundbreaking methods to explain the deep and innovative thinking used by highly successful executives. \u003c\/p\u003e \u003cp\u003eReflecting emerging viewpoints in neuroscience, Zaltman contends that multiple forces, not just a brain, collaborate to produce a mind. All thought is capable of being unconscious, yet only a small portion ever becomes conscious. Highly effective decision-makers are able and willing to go beyond their conscious thinking and surface powerful, creative, unconscious thoughts and feelings. They candidly ask whether what they feel they \"know\" is actually warranted, opening their minds to new alternatives.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThe book's insights emerge from a large number of one-on-one in-depth interviews with senior leaders around the globe, reinforced with research findings from scientific literatures. Zaltman presents six techniques he developed to help his students at Harvard, and his blue chip consulting clients, tap into the creative power of the unconscious: \"befriending your ignorance,\" \"serious play,\" \"chasing your curiosity,\" asking the right \"discovery questions,\" \"panoramic thinking,\" and using the \"voyager outlook.\" These techniques provide a research-based set of ideas for improving decision-making that go beyond the existing literature on \"thinking smarter.\". \u003c\/p\u003e \u003cp\u003eMirroring Zaltman's Harvard Business School classroom practice, each chapter opens with a practical-thinking exercise that helps readers surface the mental processes and biases that unconsciously close minds and constrict thinking. This creative surfacing is the crucial foundation for any leader operating in a complex, uncertain environment, who needs unconventional solutions to challenging problems.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gerald Zaltman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1503644294\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781503644298\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford Business Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Gerald Zaltman","offers":[{"title":"Hardcover","offer_id":46825950773503,"sku":"9781503644298","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c85b91ba-348b-4ca2-bd70-547a31e96e0a.jpg?v=1746074117","url":"https:\/\/www.whiterainbookhouse.com\/products\/dare-to-think-differently-gerald-zaltman-9781503644298","provider":"WR Book House","version":"1.0","type":"link"}