{"product_id":"data-and-analytics-strategy-for-simon-asplen-taylor-9781398622012","title":"Data and Analytics Strategy for Business: Leverage Data and AI to Achieve Your Business Goals","description":"\u003cp\u003e\u003cb\u003eData and AI present a tremendous opportunity to improve business performance by increasing operational efficiency, revenues, and customer satisfaction. An effective data strategy leveraging the power of AI allows businesses to create a competitive advantage.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eData and Analytics Strategy for Business\u003c\/i\u003e\u003c\/b\u003e is a practical guide for business, technology and data leaders building a data, analytics and AI strategy for their organization. Starting by identifying the value you can obtain from data, analytics and AI, this book shows you how to maximise that value to support your organization's goals and mission. It covers the importance of having high quality data to generate trust, getting the whole organization on board as well as all the other essential elements required to complete your strategy. This book provides the keys to using data to drive improved business results. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIncorporating the latest developments in AI, this new edition of \u003cb\u003e\u003ci\u003eData and Analytics Strategy for Business\u003c\/i\u003e\u003c\/b\u003e shows how leaders can use AI right away to get value from their existing strategy. It provides practical guidance and recommendations for implementing AI and machine learning to maximize performance. Filled with real-world examples from organizations including Tesco and Transport for London, this book is a step-by-step guide to designing and implementing a results-driven data strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon Asplen-Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 139862201X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398622012\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Simon Asplen-Taylor","offers":[{"title":"Paperback","offer_id":46881043841279,"sku":"9781398622012","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4ff4f84d-be3a-4758-aebd-3456e09d125b.jpg?v=1747970498","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-and-analytics-strategy-for-simon-asplen-taylor-9781398622012","provider":"WR Book House","version":"1.0","type":"link"}