{"product_id":"data-driven-customer-engagement-ralf-strauss-9783031642944","title":"Data-Driven Customer Engagement: Mastering Martech Strategies for Success","description":"\u003cp\u003eEmbark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ralf Strauss\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031642945\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031642944\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 330\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Ralf Strauss","offers":[{"title":"Hardcover","offer_id":46199279550719,"sku":"9783031642944","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2966c471-5dd2-4308-b081-ba0c2d4d771c.jpg?v=1727925589","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-driven-customer-engagement-ralf-strauss-9783031642944","provider":"WR Book House","version":"1.0","type":"link"}