{"product_id":"data-driven-customer-experience-transformation-mohamed-zaki-9781398617391","title":"Data-Driven Customer Experience Transformation: Optimize Your Omnichannel Approach","description":"\u003cp\u003e\u003cb\u003eWe are living in an experience-driven economy, where the customer's experience is paramount \u003c\/b\u003e\u003cb\u003eand even beloved brands risk losing market share due to a single negative customer experience.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. \u003cb\u003e\u003ci\u003eData-driven\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003cb\u003eCustomer Experience Transformation \u003c\/b\u003e\u003c\/i\u003eprovides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. \u003cp\u003e\u003c\/p\u003eBy combining academic rigour with real-world examples from leading companies such as Manchester United, Caterpillar, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mohamed Zaki\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398617393\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398617391\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Mohamed Zaki","offers":[{"title":"Paperback","offer_id":46640769761535,"sku":"9781398617391","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0542e402-f876-486e-b2c6-4a25ae56b999.jpg?v=1740670471","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-driven-customer-experience-transformation-mohamed-zaki-9781398617391","provider":"WR Book House","version":"1.0","type":"link"}