{"product_id":"data-driven-decision-making-in-marketing-igor-balk-9798988474548","title":"Data-Driven Decision-Making in Marketing: A Casebook in Power BI","description":"\u003cb\u003eTurn Data into Better Marketing Decisions\u003c\/b\u003e\u003cbr\u003eMost marketing analytics books stop at theory. This one doesn't. Data-Driven Decision-Making in Marketing is built around a Power BI casebook, so you work through real business questions instead of reading about them.\u003cbr\u003eYou start with messy data and end with a decision you can defend. Along the way: cleaning and shaping data, building visualizations and dashboards that actually answer something, forming hypotheses, and reading results without fooling yourself. The point isn't the charts. It's the thinking behind them. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside the book\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eHow data-driven decisions actually get made, and where they go wrong\u003c\/li\u003e\n\u003cli\u003ePicking the right tool for the question in front of you\u003c\/li\u003e\n\u003cli\u003eCleaning and transforming data that arrives broken\u003c\/li\u003e\n\u003cli\u003eDesigning dashboards people will read\u003c\/li\u003e\n\u003cli\u003eHypothesis trees, MECE structuring, and the biases that quietly wreck analysis\u003c\/li\u003e\n\u003cli\u003eA full case-based walkthrough in Power BI\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWho it's for\u003c\/b\u003e\u003cbr\u003eMarketers, analysts, consultants, business leaders, and students - anyone who has data sitting in front of them and needs to make a call, not just a chart. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the author\u003c\/b\u003e\u003cbr\u003eDr. Igor Balk is a technology executive, educator, and entrepreneur who has spent his career in data analytics, AI, and product development. His focus is the same as this book's: taking complicated information and turning it into a decision someone can act on.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Igor Balk\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798988474548\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Global Innovation Labs LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.81d","brand":"Igor Balk","offers":[{"title":"Paperback","offer_id":50546558337279,"sku":"9798988474548","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4b45332b-c3d1-4899-bfd6-367616e2adf3.jpg?v=1790537966","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-driven-decision-making-in-marketing-igor-balk-9798988474548","provider":"WR Book House","version":"1.0","type":"link"}