{"product_id":"data-driven-jenny-dearborn-9781119043126","title":"Data Driven: How Performance Analytics Delivers Extraordinary Sales Results","description":"\u003cb\u003eA \"how-to\" guide to boosting sales through predictive and prescriptive analytics\u003c\/b\u003e \u003cp\u003e\u003ci\u003eData Driven\u003c\/i\u003e is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization.\u003c\/p\u003e \u003cp\u003ePredictive and prescriptive analytics is poised to change corporate sales, and companies that fail to adapt to the new realities and adopt the new practices will be left behind. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExploit one of the last remaining sources of competitive advantage\u003c\/li\u003e \u003cli\u003eRe-engineer the sales function to optimize success rates\u003c\/li\u003e \u003cli\u003eImplement a more effective analytics model to drive efficient change\u003c\/li\u003e \u003cli\u003eBoost operational effectiveness and decision making with big data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere are fewer competitive edges to gain than ever before. The only thing that's left is to execute business with maximum efficiency and make the smartest business decisions possible. Predictive analytics is the essential method behind this new standard, and \u003ci\u003eData Driven\u003c\/i\u003e is the practical guide to complete, efficient implementation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jenny Dearborn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119043123\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119043126\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.80w x 1.10d","brand":"Jenny Dearborn","offers":[{"title":"Hardcover","offer_id":43924142555391,"sku":"9781119043126","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_f5745884-d1a1-4a53-ad63-d8953226471a.jpg?v=1681068729","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-driven-jenny-dearborn-9781119043126","provider":"WR Book House","version":"1.0","type":"link"}