{"product_id":"data-engineering-for-data-driven-marketing-balamurugan-baluswamy-9781836623274","title":"Data Engineering for Data-Driven Marketing","description":"\u003cp\u003eIn the digital age, data has become the cornerstone of effective marketing strategies. \u003cem\u003eData Engineering for Data-Driven Marketing\u003c\/em\u003e explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.\u003c\/p\u003e \u003cp\u003eOffering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, \u003cem\u003eData Engineering for Data-Driven Marketing \u003c\/em\u003euses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Balamurugan Baluswamy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1836623275\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781836623274\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Balamurugan Baluswamy","offers":[{"title":"Hardcover","offer_id":46617812730111,"sku":"9781836623274","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b445a179-0c3d-4ace-b35f-0988fa34a3b5.jpg?v=1740068409","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-engineering-for-data-driven-marketing-balamurugan-baluswamy-9781836623274","provider":"WR Book House","version":"1.0","type":"link"}