{"product_id":"data-in-decline-steve-a-wood-9781732889705","title":"Data in Decline: Why Polling and Social Research Miss the Mark","description":"You may have noticed that \u003cb\u003ea lot of opinion polls aren't very reliable\u003c\/b\u003e. For a long time this wasn't so true, and pollsters have been coasting on former reputations of accuracy, but it's getting much harder for them to do so. \u003cp\u003e\u003c\/p\u003eConditions used to be such that polls could largely compensate for many of the issues that plague the social sciences. Polling firms built business models which assumed these conditions as given. However, since the dawn of the new millennium, those assumptions have been breaking down, imperiling the industry. Data in Decline explains: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eHow social and technological changes contribute to growing polling inaccuracy; \u003c\/li\u003e\n\u003cli\u003eWhy survey research is a format predisposed to getting things wrong; \u003c\/li\u003e\n\u003cli\u003eThe reasons why traditional formats are unlikely to get any better; \u003c\/li\u003e\n\u003cli\u003eWhat changes are needed in order for findings to reflect reality. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cem\u003eFixing the problems isn't easy, but it can be done. \u003cb\u003eIf you want to better understand the scope of the issues and what it would take to right the ship, this book is for you.\u003c\/b\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve a. Wood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1732889708\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781732889705\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Steve Wood\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Steve a. Wood","offers":[{"title":"Paperback","offer_id":44057081610495,"sku":"9781732889705","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c40594a7-cfd2-42f5-9955-b9c47e6e7b4f.jpg?v=1685044922","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-in-decline-steve-a-wood-9781732889705","provider":"WR Book House","version":"1.0","type":"link"}