{"product_id":"data-mining-and-market-intelligence-susan-chiu-9780750682343","title":"Data Mining and Market Intelligence for Optimal Marketing Returns","description":"The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan Chiu,Domingo Tavella\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0750682345\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780750682343\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/22\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.01h x 6.38w x 0.85d","brand":"Susan Chiu","offers":[{"title":"Hardcover","offer_id":48086802858239,"sku":"9780750682343","price":94.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2c2a41f0-7df8-49de-9585-f365cd1a6ff4.jpg?v=1769096672","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-mining-and-market-intelligence-susan-chiu-9780750682343","provider":"WR Book House","version":"1.0","type":"link"}