{"product_id":"data-mining-for-design-and-yukio-ohsawa-9781420070194","title":"Data Mining for Design and Marketing","description":"\u003cp\u003eThrough the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yukio Ohsawa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1420070193\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781420070194\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 06\/01\/2009 pg. 25","brand":"Yukio Ohsawa","offers":[{"title":"Hardcover","offer_id":48088201593087,"sku":"9781420070194","price":260.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7ae11010-f04f-4417-b1d0-cf283823b76f.jpg?v=1769103621","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-mining-for-design-and-yukio-ohsawa-9781420070194","provider":"WR Book House","version":"1.0","type":"link"}