{"product_id":"data-mining-for-managers-r-boire-9781349487868","title":"Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges","description":"Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e R. Boire\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349487864\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349487868\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.55d","brand":"R. Boire","offers":[{"title":"Paperback","offer_id":47200586924287,"sku":"9781349487868","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_357a9703-7b44-490e-b8f6-1b50cc750ed9.jpg?v=1756787332","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-mining-for-managers-r-boire-9781349487868","provider":"WR Book House","version":"1.0","type":"link"}