{"product_id":"data-strategy-bernard-marr-9781398602601","title":"Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence","description":"\u003cp\u003e\u003cb\u003eBRONZE RUNNER UP: \u003c\/b\u003e\u003ci\u003eAxiom Awards 2018 - Business Technology Category (1st edition)\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eData is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eData has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. \u003cb\u003e\u003ci\u003eData Strategy\u003c\/i\u003e\u003c\/b\u003e is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. \u003cp\u003e\u003c\/p\u003eNow in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bernard Marr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398602604\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398602601\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/26\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"Bernard Marr","offers":[{"title":"Hardcover","offer_id":44042550116607,"sku":"9781398602601","price":113.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0d4eeece-5445-4948-af82-2492f9944421.jpg?v=1684962181","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-strategy-bernard-marr-9781398602601","provider":"WR Book House","version":"1.0","type":"link"}