{"product_id":"data-strategy-bernard-marr-9781398619616","title":"Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business","description":"\u003cp\u003e\u003cb\u003eEvery business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned \u003c\/b\u003e\u003cb\u003edata expert and \u003c\/b\u003e\u003cb\u003eone of the world's \u003c\/b\u003e\u003cb\u003eleading voices in business\u003c\/b\u003e\u003cb\u003e Bernard Marr.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eData Strategy\u003c\/i\u003e\u003c\/b\u003e is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book will prepare any organization for the data-driven future. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn its fully updated third edition, this bestselling title covers the latest advances in data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book shows how to craft your own strategy. \u003cb\u003eBernard Marr\u003c\/b\u003e uses his unrivalled expertise to show how you can gain an edge in the rapidly changing data-driven world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bernard Marr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398619612\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398619616\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Bernard Marr","offers":[{"title":"Hardcover","offer_id":46881043415295,"sku":"9781398619616","price":113.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cb2ac859-43ae-407f-b1c7-2a241af9b9b4.jpg?v=1747970497","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-strategy-bernard-marr-9781398619616","provider":"WR Book House","version":"1.0","type":"link"}