{"product_id":"data-strategy-reconsidered-kevin-lewis-9798993858913","title":"Data Strategy Reconsidered: Seven Principles That Challenge Convention and Deliver Results","description":"\u003cb\u003eYour data strategy is probably following advice that doesn't work.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAfter 25 years building data strategies-first running his own program, then consulting for hundreds of organizations across every major industry-Kevin Lewis discovered something: \u003cb\u003enearly everyone having challenges with their data strategy is making the same fundamental mistakes.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThey're trying to build business cases disconnected from the real enterprise priorities. They're creating \"foundations\" that are severely underutilized. They're swinging between extremes of centralization and decentralization. And they're wondering why their significant investments aren't delivering results. All this while faithfully following widely-repeated expert guidance. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIt's time to reconsider the conventional wisdom driving these strategies.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eData Strategy Reconsidered\u003c\/i\u003e, Lewis shares seven counterintuitive principles that actually work in the messy reality of large organizations: \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- Target Business Initiatives, Not Direct Business Value\u003c\/b\u003e\u003cbr\u003eStop competing for attention and become an enabler of what matters most \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- Build for Change, Not All Possible Requirements\u003c\/b\u003e\u003cbr\u003eCreate extensible solutions without over-engineering \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- Balance Responsibility, Don't Polarize\u003c\/b\u003e\u003cbr\u003eFind the sweet spot between centralization and decentralization \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- Build Coherent Architecture, Not Monolithic Data Stores or Splintered Data Products\u003c\/b\u003e\u003cbr\u003eEnable true cross-domain integration when business demands it \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- Focus on the Future, Not on Rewriting Legacy\u003c\/b\u003e\u003cbr\u003eDeliver value immediately while gradually retiring old systems \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- Plan the Program, Not Just Individual Solutions\u003c\/b\u003e\u003cbr\u003eEnsure every project contributes to a larger vision \u003cp\u003e\u003c\/p\u003e\u003cb\u003e- Embed Data Strategy, Don't Isolate It\u003c\/b\u003e\u003cbr\u003eMake good data practices a permanent organizational capability \u003cp\u003e\u003c\/p\u003e\u003cb\u003eWhat makes this book different: \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e✓ \u003cb\u003eBattle-tested principles\u003c\/b\u003e refined across hundreds of large enterprises\u003cbr\u003e✓ \u003cb\u003ePractical guidance\u003c\/b\u003e you can apply immediately-no fluff\u003cbr\u003e✓ \u003cb\u003eTechnology-agnostic approach\u003c\/b\u003e that works regardless of your tools or platforms\u003cbr\u003e✓ \u003cb\u003eClear examples\u003c\/b\u003e from financial services, manufacturing, healthcare, retail, and more \u003cp\u003e\u003c\/p\u003eWhether you're building a data strategy from scratch or fixing one that isn't delivering results, this book provides the roadmap that conventional wisdom doesn't. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eStop struggling with approaches that sound good but don't work. Discover what actually succeeds in the real world of enterprise data strategy.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eKevin Lewis brings 25 years of hands-on experience in data strategy, having built his own successful data and analytics program before becoming a consultant to hundreds of organizations. His contrarian insights have helped companies across every major industry transform their data capabilities from struggling cost centers into strategic business enablers.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Lewis\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798993858913\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kml Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.21d","brand":"Kevin Lewis","offers":[{"title":"Paperback","offer_id":48447159959807,"sku":"9798993858913","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e7ead6d3-6718-467c-b705-724104675d31.jpg?v=1777229236","url":"https:\/\/www.whiterainbookhouse.com\/products\/data-strategy-reconsidered-kevin-lewis-9798993858913","provider":"WR Book House","version":"1.0","type":"link"}