{"product_id":"databases-for-small-business-anna-manning-9781484202784","title":"Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals","description":"\u003cp\u003eThis book covers the practical aspects of database design, data cleansing, data analysis, and data protection\u003cem\u003e, \u003c\/em\u003e among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDatabases for Small Business\u003c\/em\u003e is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations' use of data and to round out their own business expertise and office skills with basic database proficiency. \u003c\/p\u003e\u003cp\u003eAnna Manning-a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit-walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy.\u003c\/p\u003e\u003cp\u003eDr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDatabases for Small Business\u003c\/em\u003e teaches non-techie entrepreneurs and professionals how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign a small business database from scratch\u003c\/li\u003e\n\u003cli\u003eExtract the maximum profit from your data \u003c\/li\u003e\n\u003cli\u003eFollow guidance on data protection law\u003c\/li\u003e\n\u003cli\u003eEffectively use data collection and data cleansing techniques\u003c\/li\u003e\n\u003cli\u003eTrain staff to leverage your data\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anna Manning\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1484202783\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781484202784\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/19\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.70d","brand":"Anna Manning","offers":[{"title":"Paperback","offer_id":44124008022271,"sku":"9781484202784","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99db4b06-9ab2-4996-857e-57e74659d096.jpg?v=1687434206","url":"https:\/\/www.whiterainbookhouse.com\/products\/databases-for-small-business-anna-manning-9781484202784","provider":"WR Book House","version":"1.0","type":"link"}