{"product_id":"dawn-of-the-modern-nfl-john-maxymuk-9781476699127","title":"Dawn of the Modern NFL: Pro Football in 1966","description":"\u003cp\u003e Professional football became a cultural juggernaut in the United States over the course of the 1966 season. Although especially known for the NFL-AFL merger and the first Super Bowl, multiple aspects of the season laid the foundation for football's modern dominance. Through meticulous film study, archival research, and fresh interviews, the book captures the spirit of an era witnessing the birth of NFL Films, the arrival of soccer-style kickers, sideline spy scandals, battles over press access to locker rooms, interactions with Congress, the start of the common draft, and the expansion of television coverage that brought the gridiron into millions of living rooms.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Maxymuk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476699127\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476699127\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2027\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"John Maxymuk","offers":[{"title":"Paperback","offer_id":48623503442175,"sku":"9781476699127","price":39.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/dawn-of-the-modern-nfl-john-maxymuk-9781476699127","provider":"WR Book House","version":"1.0","type":"link"}