{"product_id":"de-positioning-todd-irwin-9781917391184","title":"De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage","description":"What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins. \u003cp\u003e\u003c\/p\u003e It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant. \u003cp\u003e\u003c\/p\u003e In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why \"being different\" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype. \u003cp\u003e\u003c\/p\u003e Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background. \u003cp\u003e\u003c\/p\u003e If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Todd Irwin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1917391188\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781917391184\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lid Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Todd Irwin","offers":[{"title":"Paperback","offer_id":47424508100863,"sku":"9781917391184","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b71a22c3-c987-4335-8b96-bf33b923fcc5.jpg?v=1761530682","url":"https:\/\/www.whiterainbookhouse.com\/products\/de-positioning-todd-irwin-9781917391184","provider":"WR Book House","version":"1.0","type":"link"}