{"product_id":"dealing-with-socially-responsible-consumers-jishnu-bhattacharyya-9789811944567","title":"Dealing with Socially Responsible Consumers: Studies in Marketing","description":"This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jishnu Bhattacharyya\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9811944563\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789811944567\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 564\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 1.31d","brand":"Jishnu Bhattacharyya","offers":[{"title":"Hardcover","offer_id":44123015577855,"sku":"9789811944567","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6aea4824-f1ef-4ef0-acd1-a866f6f2e26f.jpg?v=1687428435","url":"https:\/\/www.whiterainbookhouse.com\/products\/dealing-with-socially-responsible-consumers-jishnu-bhattacharyya-9789811944567","provider":"WR Book House","version":"1.0","type":"link"}