{"product_id":"dealmaking-guhan-subramanian-9780393339956","title":"Dealmaking: New Dealmaking Strategies for a Competitive Marketplace","description":"Informed by meticulous research, field experience, and classroom-tested strategies, \u003cem\u003eDealmaking\u003c\/em\u003e offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company. Based on broad research and detailed case studies, \u003cem\u003eDealmaking\u003c\/em\u003e brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal. Originally published in hardcover under the title \u003cem\u003eNegotiauctions\u003c\/em\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guhan Subramanian\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0393339955\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393339956\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.96h x 5.89w x 0.66d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 10\/01\/2011 pg. 72","brand":"Guhan Subramanian","offers":[{"title":"Paperback","offer_id":43990173024511,"sku":"9780393339956","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bfa3cccc-9afd-43c9-ac18-ca6d96f62087.jpg?v=1683303407","url":"https:\/\/www.whiterainbookhouse.com\/products\/dealmaking-guhan-subramanian-9780393339956","provider":"WR Book House","version":"1.0","type":"link"}