{"product_id":"death-of-a-marketer-andrea-fryrear-9780998721101","title":"Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future","description":"Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrea Fryrear\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0998721107\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780998721101\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Corsac Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.45d","brand":"Andrea Fryrear","offers":[{"title":"Paperback","offer_id":43947678499071,"sku":"9780998721101","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_394a3f62-bcae-4b5c-9eff-22c59b626e64.jpg?v=1681520145","url":"https:\/\/www.whiterainbookhouse.com\/products\/death-of-a-marketer-andrea-fryrear-9780998721101","provider":"WR Book House","version":"1.0","type":"link"}