{"product_id":"decisions-that-shape-supply-chains-nicole-j-olynk-widmar-9781626712300","title":"Decisions That Shape Supply Chains","description":"\u003cp\u003eWhat drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In \u003ci\u003eDecisions That Shape Supply Chains\u003c\/i\u003e, readers are invited to look beyond conventional models of behavior and explore the complex, sometimes counterintuitive factors influencing real-world consumer choices. Drawing on behavioral science and applied research, this volume examines how decisions made in grocery aisles, drive-through lines, and online shopping carts ultimately inform what gets planted, processed, packaged, and promoted across the food-supply chain. From attitudes toward GMO foods to parenting as a form of consumerism and emotional decision-making under stress to the environmental tradeoffs consumers weigh (or ignore), the topics covered in this book challenge assumptions and reframe the conversation about who holds influence in the marketplace. For agribusiness professionals, researchers, and policymakers, these insights offer better ways to connect with the people at the end of every supply chain: the consumers themselves.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicole J. Olynk Widmar,Michael L. Smith,Erin Robinson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1626712301\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781626712300\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Purdue University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 84\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.18d","brand":"Nicole J. Olynk Widmar","offers":[{"title":"Paperback","offer_id":47931085127935,"sku":"9781626712300","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6269dae1-6428-48cb-8312-1ae4743cc7be.jpg?v=1766346343","url":"https:\/\/www.whiterainbookhouse.com\/products\/decisions-that-shape-supply-chains-nicole-j-olynk-widmar-9781626712300","provider":"WR Book House","version":"1.0","type":"link"}