{"product_id":"decoding-branding-royce-yuen-9781138802674","title":"Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption","description":"\u003cp\u003e\u003cem\u003eDecoding Branding\u003c\/em\u003e explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Royce Yuen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138802670\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138802674\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.55d","brand":"Royce Yuen","offers":[{"title":"Paperback","offer_id":43980879266047,"sku":"9781138802674","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_083ed62d-8439-4975-93ed-c64073ef202a.jpg?v=1683252417","url":"https:\/\/www.whiterainbookhouse.com\/products\/decoding-branding-royce-yuen-9781138802674","provider":"WR Book House","version":"1.0","type":"link"}