{"product_id":"decoding-consumer-behaviour-dr-shubhendu-shekher-shukla-9798898790929","title":"Decoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices","description":"\u003cp\u003eIn an era marked by rapid technological change, globalization, and evolving consumer expectations, understanding the behaviour of consumers has become more complex - yet more essential - than ever before. The way people shop, interact with brands, process information, and make purchasing decisions has undergone a seismic shift. It is in this context that this book, Decoding Consumer Behaviour: Insights, Trends, and Applications, takes form.\u003c\/p\u003e\u003cp\u003eThe objective of this book is to provide students, scholars, marketers, and professionals with a comprehensive and contemporary understanding of the psychological, social, economic, and technological forces that influence modern consumer choices. By blending classical theories with modern-day applications, this book bridges the gap between academic knowledge and practical market insights.\u003c\/p\u003e\u003cp\u003eThe chapters within explore a wide spectrum of topics - from traditional consumer decision-making processes to emerging trends like digital consumerism, influencer culture, neuromarketing, and sustainable consumption. Special emphasis has been given to the Indian market while drawing comparisons with global practices to give readers a well-rounded perspective.\u003c\/p\u003e\u003cp\u003eEach chapter is supported with real-world case studies, current examples, and data-driven insights to help the reader connect theory to practice. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dr Shubhendu Shekher Shukla,Dr Saurabh Bajpai,Ruchita Chauhan Anuranjita Dixit\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798898790929\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d","brand":"Dr Shubhendu Shekher Shukla","offers":[{"title":"Paperback","offer_id":48447019352319,"sku":"9798898790929","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bf4b6401-473b-4583-bb11-ba38cca4965b.jpg?v=1777228292","url":"https:\/\/www.whiterainbookhouse.com\/products\/decoding-consumer-behaviour-dr-shubhendu-shekher-shukla-9798898790929","provider":"WR Book House","version":"1.0","type":"link"}