{"product_id":"decoding-logos-wang-shaoqiang-9788419220004","title":"Decoding Logos: From LOGO Design to Branding","description":"\u003cb\u003e\u003ci\u003eDecoding Logos\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e focuses on how logo and branding come into being and uncovers the design stories behind logo development\u003c\/b\u003eLogos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wang Shaoqiang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8419220000\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788419220004\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hoaki\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/24\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.80w x 1.20d","brand":"Wang Shaoqiang","offers":[{"title":"Paperback","offer_id":44079534047487,"sku":"9788419220004","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_082d3c18-ca29-4ceb-8fbb-eafda802bca7.jpg?v=1685481695","url":"https:\/\/www.whiterainbookhouse.com\/products\/decoding-logos-wang-shaoqiang-9788419220004","provider":"WR Book House","version":"1.0","type":"link"}